haleyshinn.com
Professional
Journey
2012
Digital Marketing Intern
Shanghai
In 2012, I interned for Nike in Shanghai China as a digital marketing intern. I was fortunate enough to work on the rollout of Nike +, Shanghai Festival of Sports, & the Kobe Bryant “Find Your Greatness” China tour.
2012-2014
Account Executive Intern
San Francisco
At the end of 2012, I transitioned to a security software company called NCC group and started as the office intern and ascended to Account Executive intern by the end of 2014.
2015 - 2017
Digital Marketing Consultant
Bay Area
In 2015, I immediately transitioned into a role with Hearst Media Services where I worked as a Digital Marketing Consultant & was responsible for prospecting, cold calling, pitching, closing & nurturing my entire book of business throughout the entire Bay Area.
2017 - 2020
Nike Sportswear Brand Marketing Specialist & Manager
Portland
In 2017, I was contracted as a Brand Marketing Specialist for Nike Sportswear, with a focus on Asia Pacific & Latin America. In 2019, I was promoted to Brand Marketing Manager of the Nike Sportswear category.
2020 - 2023
Global Athlete Brand Management Director
Portland
At the end of 2020, I was promoted to the Brand Marketing Director for LeBron James, Kylian Mbappe, & Sabrina Ionescu. In 2022, I transitioned to just LeBron James & Naomi Osaka. During my tenure, I had the privilege of leading more than 15 different marketing campaigns from brainstorm to execution.
2020-2024
CEO & Co-Founder
Los Angeles
During my role at Nike, I started my own company SiBi. SiBi is a fashion-forward marketplace leveraging AI to help users discover their style. Under my leadership, SiBi successfully launched a cutting-edge mobile app on the Apple App Store, blending technology with personal style discovery